Master Copywriting – 3 Reasons This Skill Is Essential to Every Writer

The Art of Copywriting retreat is coming up on Saturday, September 7, 2019. This one-of-a-kind experience will provide instruction and support from established industry experts.

This retreat will be held from 9am to 3pm in Zanesville, Ohio.  Zanesville is less than an hour from Columbus, and is also convenient to Newark, Lancaster, Mount Vernon, and Southeastern Ohio. This retreat will be worth the drive.

Learn more and register here: Retreats.OhioWriters.org. The cost of the retreat is only $50. OWA Writer and Patron Member pay only $40.

Copywriting is the process of writing content for businesses, primarily for marketing and advertising.

There are bona fide opportunities in copywriting. Businesses pay real money for good content every day.

There are a lot of scam “opportunities” for writers out there as well, so a little guidance is helpful. But if you have the skill set and you know where to look, you can absolutely get paid to write this content.

Copywriting is a different skill than narrative writing or poetry. Just because you can do the one doesn’t mean you can do the other. Our retreat will teach you the specific skills and techniques you’ll need to effectively write copy.

If you intend to write professionally, you should master copywriting, even if you absolutely abhor the idea of being an advertising hack. Here are three reasons why:

1. Get Paid to Be Present. If you can write excellent copy (and we’ll show you how), you’ll get paid to do it, and you’ll be stepping into the world of real professional writers. You will now be a peer among people who are getting paid to write, and who know how to find opportunities. It’s one thing to network at the local writers group (which you should do!), but it’s another league to network with people who make their living in words.  Opportunity follows opportunity.

In addition, the more you write, the more you’ll write. When you copywrite, you’ll be acclimating your brain to put words on the page, and you’ll find that living in that space day in and day out will stimulate your personal creative projects.  Imagine if you could replace your full-time income with 3-4 hours a day of copywriting, and apply the remainder of your time to the projects you’re passionate about.

2. Crosstrain. If you want to get better at basketball, and all you ever do is play pickup games of basketball, you’ll get better. But you’ll get better faster if you spend time lifting weights, running, doing drills, and even playing other sports. Focusing on specific skills and abilities will improve your game faster than just playing the game.

The same is true of your writing. If you want to write fiction, you can get better by writing more and more fiction. But you’ll see incredible benefit from mastering other writing skills, which will inform your process and bring new techniques and values to your work.

3. Self-Promotion. It doesn’t matter how you choose to publish, you will need to write effective copy for yourself.  Unfortunately, we know lots of amazing authors who can’t write a query letter, their website is a mess, and they can’t write a compelling Facebook post to save themselves.  As a result, their amazing work fails to attract the attention of agents, publishers, or the public.

Self-promotion is mandatory in every sector of the publishing industry. Mastering the skill to advertise (even if it’s just advertising yourself) will pay off in spades. Copywriting is the same communication skill that makes a great query letter and helps you to grow your audience.

There is real opportunity in copywriting. Whether you see yourself quitting your day job to freelance as a copywriter or not, there is tremendous value in adding these skills to your author’s tool bag.

At only $50 (OWA Writer and Patron members save an additional $10), this is a steal.  You’re going to have a great Saturday on September 7th, and you’ll see dividends from your investment in yourself for years to come.

Register today at Retreats.OhioWriters.org.

Writers Write