Master Copywriting – 3 Reasons This Skill Is Essential to Every Writer

The Art of Copywriting retreat is coming up on Saturday, September 7, 2019. This one-of-a-kind experience will provide instruction and support from established industry experts.

This retreat will be held from 9am to 3pm in Zanesville, Ohio.  Zanesville is less than an hour from Columbus, and is also convenient to Newark, Lancaster, Mount Vernon, and Southeastern Ohio. This retreat will be worth the drive.

Learn more and register here: Retreats.OhioWriters.org. The cost of the retreat is only $50. OWA Writer and Patron Member pay only $40.

Copywriting is the process of writing content for businesses, primarily for marketing and advertising.

There are bona fide opportunities in copywriting. Businesses pay real money for good content every day.

There are a lot of scam “opportunities” for writers out there as well, so a little guidance is helpful. But if you have the skill set and you know where to look, you can absolutely get paid to write this content.

Copywriting is a different skill than narrative writing or poetry. Just because you can do the one doesn’t mean you can do the other. Our retreat will teach you the specific skills and techniques you’ll need to effectively write copy.

If you intend to write professionally, you should master copywriting, even if you absolutely abhor the idea of being an advertising hack. Here are three reasons why:

1. Get Paid to Be Present. If you can write excellent copy (and we’ll show you how), you’ll get paid to do it, and you’ll be stepping into the world of real professional writers. You will now be a peer among people who are getting paid to write, and who know how to find opportunities. It’s one thing to network at the local writers group (which you should do!), but it’s another league to network with people who make their living in words.  Opportunity follows opportunity.

In addition, the more you write, the more you’ll write. When you copywrite, you’ll be acclimating your brain to put words on the page, and you’ll find that living in that space day in and day out will stimulate your personal creative projects.  Imagine if you could replace your full-time income with 3-4 hours a day of copywriting, and apply the remainder of your time to the projects you’re passionate about.

2. Crosstrain. If you want to get better at basketball, and all you ever do is play pickup games of basketball, you’ll get better. But you’ll get better faster if you spend time lifting weights, running, doing drills, and even playing other sports. Focusing on specific skills and abilities will improve your game faster than just playing the game.

The same is true of your writing. If you want to write fiction, you can get better by writing more and more fiction. But you’ll see incredible benefit from mastering other writing skills, which will inform your process and bring new techniques and values to your work.

3. Self-Promotion. It doesn’t matter how you choose to publish, you will need to write effective copy for yourself.  Unfortunately, we know lots of amazing authors who can’t write a query letter, their website is a mess, and they can’t write a compelling Facebook post to save themselves.  As a result, their amazing work fails to attract the attention of agents, publishers, or the public.

Self-promotion is mandatory in every sector of the publishing industry. Mastering the skill to advertise (even if it’s just advertising yourself) will pay off in spades. Copywriting is the same communication skill that makes a great query letter and helps you to grow your audience.

There is real opportunity in copywriting. Whether you see yourself quitting your day job to freelance as a copywriter or not, there is tremendous value in adding these skills to your author’s tool bag.

At only $50 (OWA Writer and Patron members save an additional $10), this is a steal.  You’re going to have a great Saturday on September 7th, and you’ll see dividends from your investment in yourself for years to come.

Register today at Retreats.OhioWriters.org.

Writers Write

The Art of Copywriting – September 7, 2019

We’re excited to bring you four unique retreats this fall. These day-long getaways will compliment your skill set, jump start your creativity, and empower you to reach your goals.

On Saturday, September 7th, The Art of Copywriting will give you the skills and confidence to begin making real money with your writing.

“Copywriting” is the process of creating written content for businesses and advertisements.

Learn more and register for this retreat at Retreats.OhioWriters.org.

We are surrounded by words. Every business, restaurant, or non-profit you enter is covered with text—signs, pamphlets, brochures, menus, and so many other items. Businesses and marketing agencies are in constant need of qualified people to write great content—from postcard mailers, to social media marketing, blogs, and so much more! Every single word of this content is crafted (or should be) by a professional writer.

Copywriter Writing Copy Text Content Class

This retreat, from 9am to 3pm, will provide a crash course in all things copywriting, and give you opportunities to practice and receive professional feedback.

There is real freelance or traditional opportunity for copywriters who produce great work.  We’ll help you put the pieces together so that you can begin capitalizing on your talents.

We’ll provide coffee and water throughout the day, and break for lunch for an hour at about noon.

Zanesville is a quick 60-minute drive from Columbus. Our host for this retreat is right off of I-70. You’ll be far enough from home to feel “away,” but close enough that you can drive both ways in one day.

This workshop will be taught by Brad Pauquette and Emily Hitchcock.  Learn more and register at Retreats.OhioWriters.org.

Winter 2016 Writers Retreat at The Narows

Join us for the first ever CCC Writers’ Retreat.  The retreat will be held at The Narrows in Zanesville, Ohio.

The Narrows is an easy 55 minute drive from Columbus. Just far enough to leave your distractions behind, but close enough to make it an easy breezy day trip.

At CCC, we’re serious about helping writers produce great work.  And our retreat will follow suit.  We’ll provide optional opportunities for breaking up the day, doing some fun stuff and engaging with other writers, but our primary focus is on providing dedicated, distraction-free time for you to work on the projects that are important to you.

The Narrows is a really cool space, and it’s big enough for us to provide several different writing environments.  Whether you prefer quiet solitude, a little chaos, or ambient music, I think everyone will find a spot that will really encourage productivity and creativity.

This event will be held all day on February 13th.  It’s up to you how you engage, but we’ll get started right at 8am and proceed until 6pm.  After it’s over, you’re invited to join us at Weasel Boy Brewing, a micro-brewery that shares the building, for dinner.

The fee for the retreat is $25 for CCC Writer and Sponsor Members (membership is $15 and $100 per year, respectively) or $35 for non-members.  That fee includes your access to the space all day, as well as snacks and drinks from favorite Zanesville businesses all day.  Lunch is also included.

We’re really excited for this event.  I think it’s a cool new development in what CCC has to offer.

Use the PayPal buttons below to make a reservation. Space is limited to 20 writers, so don’t hesitate to reserve your spot if you’re interested in attending.  Sorry, but we are not offering refunds.  Update: Wow! Due to tremendous response, this event is now full.  Please email us at info@ohiowriters.org with “Retreat Waiting List” in the subject line, and we’ll let you know of any cancellations.

Find more information about the writers’ retreat and get real time updates on Facebook here.